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Czech Blog Transformation: From Private Notes to One Part of The Czech Journalism
Stratilík, Ondřej ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
3 Bibliografický záznam Stratilík, Ondřej: Transformace části domácí blogosféry z formy osobních záznamů do jednoho ze segmentů české žurnalistiky, Praha, Karlova Univerzita, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011 Počet znaků: 121 023 Anotace: Má diplomová práce se prioritně zaměřuje na dnešní podobu a využití části blogů v rámci českého internetu. Zaměřuje se však i na jejich vývoj ve světě i v České republice, jejich autory, internetovou žurnalistiku, její amaterizaci a rozvoj blogů pod hlavičkou zavedených médií. Důležitým bodem je i spor klasických médií a takzvaných nových médií, za jejichž rozvojem stojí rozšíření internetu. Jak na tento fenomén klasická média zareagovala a jak se mu podřídila. Hlavním materiálem jsou výzkumy mezi českými novináři, firmami a administrátory blogů, které mají zjistit, zda se blogy v roce 2011 používají i jako zdroje informací, nástroje k firemní propagaci a PR a jak se vlastně z běžného uživatele internetu může stát bloger. Výzkumy tedy mají potvrdit či vyvrátit tezi, že blogy nepřinášejí témata vhodná už jen pro okruhu jejich stálých čtenářů a diskutérů, ale že jsou dostatečně atraktivní i pro redaktory českých médií, a stávají se tak součástí české žurnalistiky a mediálního trhu. Diplomová práce by měla dokázat a popsat proces, v...
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Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
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Mamabloggers and fans raction on their cooperation with companies
Baltaretu, Iva ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
In this diploma thesis I deal with the topic of blogs. My main goal was to introduce the part of blogs called mommyblogs and to define it as a separate category in the theoretical background chapter. In the practical part, I decided to use quantitative methods of data collection through a questionnaire survey. The survey was aimed at both mommy bloggers and their readers. I supplemented the questionnaires with depth interviews with selected mommy bloggers. Which helped me to obtain even more detailed data, which enriched the data obtained from both questionnaires. I found out what motivates mommy bloggers to blog, but also what their attitude is towards cooperation with companies and how they select and label collaborations. Have they ever felt exploited either by companies or by social media? The respondents also touched on the topic of ethics and responsibility - either regarding the placement of photos of children on social media or regarding products whose promotion is bound by regulations. I tried to find out the ability of the readers to recognize advertisements on blogs and social networks of mommy bloggers. And also how the advertising message of mommy bloggers affects their readers. This thesis focuses only on bloggers from the Czech Republic.
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A comparion of Czech and Slovak blogs as a marketing tool
Ježková, Nikola ; Vlasák, Zbyněk (advisor) ; Zezulková, Markéta (referee)
This bachelor thesis Comparison of Czech and Slovak blogs as a marketing tools examines personal internet blogs. In this work is crucial qualitative research method which is performed in several Czech and Slovak selected bloggers. All these bloggers are represent or represented by the czech agency Elite Bloggers. The goal is to show how marketing communication differs in the Czech Republic and Slovakia and what position the bloggers have in their countries. Similarly, cooperation with companies that appear on both markets will be compared. Finally, the actual numbers of readers and followers on social networks will be used for the final comparison. For the sake of timeliness, the period under review is the current year of 2018. This is mainly due to the ever-increasing range of individual bloges. The theoretical part deals first with the Internet, which is dissected from history to the present. And also the blogs themselves, which are the main topic of the work. It is explained the concept, the species and the critical view. The empirical part is mainly a questionnaire survey, a presentation of individual bloggers and companies working with them, a personal interview with the CEO of Elite Bloggers, and emphasis is placed on other elements that can compare the Slovak and Czech blogger world.
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Information spread in online communities: Example of the Czech foodie community
Němečková, Hana ; Souček, Jiří (advisor) ; Diviák, Tomáš (referee)
This master's diploma thesis focuses on the dissemination of information in the context of the Czech community of so-called foodies (people who like good food and are constantly looking for new experiences in this field). The theoretical part outlines the development of online communities environments, from web forums to social media. It also examines the possibility of applying Katz and Lazarsfeld's model of the two-step flow of communication in the online environment. We also explain the features of online food communication and present widespread social media foodie platforms, including the Czech app Scuk. The research part of the thesis uses the social network analysis method to identify opinion leaders of this online community in the environment of Twitter, Instagram and Scuk and examines how the information spread and the form of this community changes with regards to the particular online environment in question. The thesis also includes qualitative research on the impact of the online information spread on the offline environment - more specifically, on sales, visit rate and reputation of selected Prague restaurants.
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Diffusion of innovations in the social network of Czech foodbloggers
Hyclová, Barbora ; Lupač, Petr (advisor) ; Diviák, Tomáš (referee)
This thesis deals with the diffusion of innovations theory in current communication conditions. The first part of the thesis discusses the potential of changes in diffusion of innovations theory after transformation of society's communication structure enacted by widespread diffusion of the Internet and various social software. The theoretical framework is then utilized in analysis of the Czech food blogging social network. The first research question of this analysis is to determine, how the network, socio-demographic and attitudinal characteristics of food bloggers influence the diffusion of selected innovation in blogging, which is represented by vlogging. The second research question is concerned with the type of diffusion system this networks corresponds to. The combination of social network analysis and quantitative online survey among food bloggers. One of the most interesting findings is the inverse proportion of mutual degree to the video blogging use. The number of mutual connections in the network (degree) and size of the residential area of a food blogger were found to be the noticable individual characteristics influencing adoption of innovation. In terms of the type of diffusion system the network rather corresponds to decentralized diffusion system, that may, however, be threatened...
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Possibilities of content distribution on the example of Czech and foreign media
Hodboď, Vojtěch ; Čermák, Miloš (advisor) ; Jirků, Jan (referee)
My bachelor thesis Possible ways to promote and distribute content on the example of the chosen Czech and foreign media describes the current state of online and print media, what problems and challenges are they facing and what are the possible solutions to those. One of these problems is also the distribution and promotion of medial content. Media are more often forced to look for new ways of finding target readers for their content which is much more complicated nowadays, in online environment particularly, because the readers' behaviour is now changing. In the theoretical part I am trying to specify and name these problems; firstly by myself and then with the help of in-depth interviews with leading representatives of few chosen Czech media. I also dedicated one chapter to the description of a start-up called Trafica, to which I am also a co-founder. My resources were on the one hand literature, such as Amusing Ourselves to Death by Neil Postman or selection of Marshall McLuhan's work, but on the other hand I have used mostly online resources, which is due to the not properly examined subject of the thesis. The practical part is focused on two surveys. The respondents of the first survey are readers. In this survey I am trying to understand mostly their reading habits. In the second research I focus...
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Fashion bloggers from the view of the personal branding and their role of opinion leaders
Marková, Kateřina ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on fashion bloggers, their personal branding and role of opinion readers. It summarizes theoretical knowledge about fashion blogs, Czech blogosphere, personal branding and opinion leaders. By using a descriptive analysis, this paper attempts to describe some of the methods bloggers use to brand themselves. The purpose of this research is to find common values and define the key to success. Their role of an opinion leader is also questioned in this work. Using a questionnaire, this work also evaluates reader's perspective on blogs. An important part is researching and conducting interviews with some of the industry insiders. The last chapter focuses on the forecast of near-future trends in fashion blogging.
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